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How to handle the competition
"If you follow yourself you don't have any competition" – anonymous woman on the street. This one sentence sparked a fabulous dinner conversation a couple weeks ago. It is something I often used to...
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How to Boost 4Q Holiday Sales
As the end of the year rapidly approaches for everyone, I know us product minded people are scrambling to make it the best quarter of the year, and some rely on 4Q sales to make their entire year! My...
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How can I make the most money?
Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend....
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Pushy PR?
Dear Sarah, If you've had a placement in a magazine, how long should you wait until you approach the magazine again? Should you continue to pitch them as long as you have noteworthy news or product...
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Best Ice Breakers
Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul? I know I do! Networking events can get a bad wrap just thinking about them...
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DIY Beginner SEO (Part 1 of 2)
Dear Sarah, We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibility? I have heard various tips on search engine...
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How to use your story to increase sales
Having a story behind your brand can be an important selling point when pitching your line. Think about why and how you came to develop your designs and weave that into your story to add interest and...
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Trunk Show Secrets
One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show. Sometimes buyers want to see how well your product sells before they are willing to shell out the big...
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Urgent: Ways to lower your taxes
Did you know that if you are a corporation you pay taxes on inventory at the end of the year? This is why I always do as many sales as possible prior to December 31st…….. rather put the money in my...
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January Check List
So the new year is under way……..and there are so many things to be doing right now…….. is your head spinning yet? I wanted to give you a quick check list to be sure you remember all the things you...
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